Data analytics is a valuable resource for your content marketing efforts. Analyzing data can tell you a lot about your audience. Professionals often start successful marketing campaigns by using data to develop audience personas. When you analyze your readers, you can group them into certain types according to factors like what they already know about your product and how they feel about the economy. Suddenly, you have a useful way to develop content that targets different groups of people. [Read more…]
Nearly every writer/blogger/content marketer has faced it at one time or another: the dread of coming up with the next topic idea. It can be a daunting task, especially when you are determined to come up with something even better or more successful than before. Many marketers and writers agree: the hardest part of writing can sometimes be simply knowing what to write about.
There are many strategies to consider for getting the creative juices flowing. Properly gearing up your content ideation phase can make all the difference in how your campaign plays out.
Here are some ideas to get the gears in motion and help your next post be compelling and successful.Don't spend too much time on content ideation. Follow these methods! Click To Tweet