In March 2024, Google rolled out a core update, causing significant changes to its algorithm. The update has had a profound impact, likened to milestones such as Panda and Penguin, with an…
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Jono Alderson, esteemed expert and former SEO head at Yoast, recently criticised the over-reliance of marketers on cookie-cutter SEO templates. According to Alderson, the use of such templates results in impersonal and…
Jono Alderson, previous SEO chief at Yoast, recently illuminated issues in content marketing at the Marketing Festival in Brno. Alderson accentuated the need for modern content marketing approaches tailored to the evolving…
Former SEO Chief at Yoast, Jono Alderson, recently discussed the potential downside of overusing SEO checklists in content marketing, a phenomenon he refers to as ‘word salad.’ While keywords and backlinks are…
Search Engine Optimization (SEO) strategies have experienced a shift from retroactive tactics towards forward-thinking ones, with split testing now playing a key role in SEO methodology. SEO split testing is a unique…
