AI Dental Platform

Dental marketing firm introduces AI platform for patient acquisition

The dental marketing firm that has contributed to over 1,600 practices in America has launched an AI platform streamlining the patient acquisition process. This platform uses advanced machine learning algorithms to predict…

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"Marketing Flaws Highlight"
Alderson highlights modern content marketing flaws

Jono Alderson, previous SEO chief at Yoast, recently illuminated issues in content marketing at the Marketing Festival in Brno. Alderson accentuated the need for modern content marketing approaches tailored to the evolving…

"SEO Balancing"
Balancing SEO practices with high-quality content: Alderson’s perspective

Former SEO Chief at Yoast, Jono Alderson, recently discussed the potential downside of overusing SEO checklists in content marketing, a phenomenon he refers to as ‘word salad.’ While keywords and backlinks are…

Proactive SEO Strategies
Shift to proactive SEO strategies enhancing digital success

Search Engine Optimization (SEO) strategies have experienced a shift from retroactive tactics towards forward-thinking ones, with split testing now playing a key role in SEO methodology. SEO split testing is a unique…

"Consent Optimization"
Google partners with CMPs to optimize user consent

Google has teamed up with Consent Management Platforms (CMPs) such as OneTrust, Complianz, and Axeptio to elevate user engagement and boost website load times once cookies have received consent. This is a…