E-A-T score is nothing new.
In the eyes of the all-powerful search engines, this concept first came to light in 2014 when Google’s Search Quality Guidelines leaked. As Google addressed this, we got a better idea of what the acronym was all about and how important it is in determining search engine rankings. [Read more…]
Let’s be honest, creativity is one of the most versatile and powerful resources in the universe. It is the origin of all innovation and is one of the few remaining things that machines can’t fully mimic.
From a marketing perspective, creativity has the power to do amazing things. It can transform even the most boring products, services, and companies into something noteworthy and make brands stand above the pack. Take Old Spice for example. The famous deodorant brand spent decades fading into obscurity until they took a drastic new creative direction in 2008. Since then, they have become renowned for their outside-the-box (and honestly quite bizarre) ads and messaging. [Read more…]
Bounces are your biggest enemy in a content marketing campaign. One of your biggest goals is to acquire traffic for your site, but what is that traffic actually for? You want people to stick around, read your material, and eventually convert to generate more revenue for your site. If they get to your blog and then bounce, that visitor is practically worthless to you.
Blogging is a mainstay of the internet. Anyone, anywhere can set up a blog with ease and start sharing their thoughts, experiences, and dreams. There are over 400 million blogs now, in various forms.
More recently, e-commerce has grown in sophistication, scale, and accessibility. Accordingly, a lot of blogs have started to monetize. You may be thinking about doing the same. Setting up an online store for your blog is an exciting step, but it’s also one easily mishandled. [Read more…]
Whether you are a commercial blogger or a personal blogger, it is always good to find ways to get more traffic to your site. There are many ways to do this but one approach seems to be the most promising: guest blogging or guest posting. Read on to know more about the other techniques and why the guest blogging method has risen to become one of the most popular digital marketing techniques in the search engine optimization arena. [Read more…]
Blog disclaimers might not seem like the most exciting thing in the world but they’re incredibly important. Without a disclaimer, you could be open to potential legal issues that arise from people reading your content. While it isn’t likely that you’ll get in trouble for running a blog without a disclaimer, why take the chance? A disclaimer keeps you safe and makes your blog look more professional. There’s no downside to having one but the trick is making one that covers every area that applies to your blog. To publish the right disclaimer, read on.
Nowadays, when in-house marketers cannot find a suitable solution to an existing problem, businesses turn to troubleshooters. These are professionals with innovative means of thinking, who are able to look at the problem from a completely different angle and find a new approach. In retail and ecommerce, there are puzzles, which can be impossible to solve by standard methods. [Read more…]
Consumer behaviour is changing. According to Statista, eCommerce’s share of total global retail sales in 2017 was 10.2%, and that figure is set to rise to 17.5% in 2021.
With this in mind, and with eCommerce platforms becoming increasingly easy to use, it would seem that the door is open for new merchants to profit on market change.
Hence, whether you’re looking to turn your blog into an eCommerce store, open a brand-new online shop or discover new, untapped ways to maximise your profit and save on processing fees, this post is something you’d want to consider. [Read more…]
The concept of Conversion Rate Optimization, or CRO, is fundamental for anyone looking to run a business online. Until your website has a significant amount of direct traffic, you’ll likely have to rely on external advertising networks to drive visitor numbers. [Read more…]
Many people dream of becoming a popular blogger as it’s a great way to make money writing about the things that interest you. However, building an audience and turning your blog into your full-time job is not always an easy task. It can be tricky navigating the different ways to monetise your content and then there’s the whole other issue of keeping track of your income and registering as self-employed. Here we will look at some of the best ways to turn that blog into a money spinner and the best ways to manage your resulting income. [Read more…]
