5 Video Marketing Strategies That Assure You Success

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For the quintessential digital marketer, his day looks something like this. There are screens all around him. From his pocket to car to office to home, he is probably looking onto a digital screen. And most of the time, he is likely to come across video content. With 55% of the population watching video online every day, a video is no more one piece of your overall marketing plan, but it needs its own marketing strategy altogether. With relevance to this data, we can easily bet that videos are indeed a huge part of an internet user’s experience and expectation. To rephrase it, they are an absolute must have in the marketing strategy. [Read more…]

How to Streamline Your SEO Content Creation Using SurferSEO

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With lots of blogs creating killer content and promoting them at breakneck speed and efficiency, you’ll just play catch-up with them. It’s difficult enough to write content that drive traffic and engagement from your audience. It’s another thing to spend time promoting each one on different online channels.

However, instead of doing the same thing every blogger is doing, you need to go the road less-traveled. Therefore, when developing SEO content creation process, you need to plan and optimize your content using a different method to increase your chances of ranking on top of Google search.

In this post, you will learn what SurferSEO is and how it can help you jumpstart your SEO content creation and reach more people on organic search.

[Read more…]

Filed Under: SEO

How to Organize an Event as a Blogger

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As a blogger, you may have been continuously building your brand online because the impact of blogging as it is is not even debatable. Few months or years of blogging can do you so well but sometimes, there are far more things you want to achieve and you will eventually reach the stage when you are ready to take your business to the next level.

There are things you can do online, however, aside from focusing on all the best online outreach and promotional tactics. You can also build more relationships with people face-to-face using offline marketing tactics.

One way to do that is to organize an event that’s geared towards building your brand.

First, let’s see benefits of doing an offline event for your online blog.

  • Showcase your products and services
  • Build stronger relationships with your followers
  • Get noticed by a larger audience
  • Meet other bloggers

After that, we’ll take you to the steps on how to organize an event as a blogger. Here are five must-do things for your future event.

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Sometimes Your Blog Is Better Off In A Subdirectory Or Subdomain

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For a blogger, their blog is the entirety of their website. For businesses, a blog is a small fraction of their website. For both types of sites, a homepage serves a distinct purpose: to tell a visitor why they should stick around.

When you’re a blogger, setting your homepage to display your latest posts will showcase the content you produce, giving visitors a reason to come back if they like it. When you’re a business, your content should tell visitors why they want to do business with you. It should also give visitors a reason to take some kind of action like sign up for your newsletter, watch a video, or request a quote. [Read more…]

5 Ways SMBs Can Gain ROI From Blogging

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Small and midsize businesses have to spend their marketing budgets carefully to remain profitable. SMBs typically have less resources to work with, creating constraints on their digital marketing strategies. They do not have the luxury of larger digital marketing budgets like large enterprise corporations. Every dollar spent need to create an ROI. Surprisingly enough, many SMBs do not track their digital marketing ROI. In order to get a return on investment, you have to measure your resource spending and associated revenues. If you are a digital specialist, you can increase the value of your blogging activities by maximizing your ROI and measuring the results. Keep reading for useful ways to gain a return on investment from your business blog. [Read more…]

7 Steps to Creating the Perfect App

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Creating the perfect app is possible you have a clear objective. All applications are created to address a problem that users are facing. Most apps tend to fall out of favor with users because they do not address some core issues that users face on a daily basis. In order to create the perfect app, you need to follow a clear roadmap. Here are 7 steps to creating the perfect app. [Read more…]

How to Create an Online Store Within Your Blog

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Starting a blog is undoubtedly hard at first but you will find more challenges on your path ahead. Fixing how your blog looks and how you can grow and build a solid audience is one thing, figuring out how to make it profitable is another thing.

Selling products on your blog is one way of turning your audience into a customer that can provide you with a consistent flow of revenue.

Setting up your store on your blog is only a small step towards a long journey so we’ve listed these tips below to help you:

[Read more…]

Little Known Facts About Remote Working

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Remote working has become somewhat of a buzzword in the blogger community. It throws up images of relaxing in a small café by the beach, tapping away on your laptop and essentially living your best life. But remote working doesn’t necessarily mean tropical climes; as more businesses start to include it as part of their operations. For freelancers like bloggers, this is great news; it really does allow for the flexibility of lifestyle that being curious about the world needs. [Read more…]

Keywords Are for Users, Not SEO Abusers

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What is the single most important factor for SEO?

Is it your sitemap? Is it internal linking? Is it external linking? Is it the quality of inbound links to your site? Is it the relevancy of your domain name? Is it how fast your site loads? Is it your content?

Depending on who you ask, the answer to all of these questions is yes. [Read more…]