How to Alter Your Blogging Strategy for Changing Trends

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Blogging is always in a state of flux as new technology and trends emerge each and every year.

While there are certainly many time-honoured blogging strategies that continue to drive solid results for bloggers, it is also important to consider the current trends to ensure that your blogging strategy is optimized as much as possible.

The key is to give weight to the trends that seem to be here to stay, like the ones below. With that in mind, here are four things that bloggers should change with regard to their current blogging strategy.

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Have Writer’s Block? Try These Content Ideation Tools for Marketers

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It’s 2017 and content is still king. But now more than ever, marketers are pressured to produce content that adds value and differentiates their company’s brand online. That’s a tall order, especially when stacked against other challenges, like finding time to create content, making it engaging, and measuring its effectiveness.

Writer’s block is another issue marketers face in the age of content marketing. It’s seemingly more and more difficult to find relevant ideas and put pen to paper. A recent study found that 75% of marketers plan to increase their content marketing investment in 2017, but only 29% use content ideation tools – the exact thing marketers need to beat writer’s block and share valuable content with their audience.

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Quick Ways to Relax Once You’ve Hit Publish

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Everyone deserves a little break once they’ve completed a task. If you’ve published a blog post, take some time for yourself to rest and recharge before you start on your next topic. You don’t have to charter a jet and fly to Aruba to get a little downtime. Avail yourself of something closer to home and you’ll be ready to keep going with your blog once you’ve had a bit of relaxation.

Move a Little

It’s so important to get up and move around from time to time. Recent studies have shown that extended periods of sitting can actually shorten your life and cause physical deterioration. There are certain repetitive motion injuries associated with using a computer or being at a desk all day as well. So take care of your body and make sure to give yourself time to get active after you’ve spent hours working on your blog. [Read more…]

How to Prepare Your SEO Strategy for the Internet of Things

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If you work in digital marketing, SEO, or the media industry generally – you’ll understand first-hand the impact that the internet has had on our everyday lives. From starting as a means to connect small computer networks together, the internet has grown from niche to universal in pretty short order.

In 1990, around 300,000 computers were connected to the internet, by the year 2000, this number had grown to 300 million, an increase of 100,000% in just 10 years! Six years later, and thanks to the rise of mobile devices, over 2 billion phones were connected, and this number keeps growing. 

These incredible figures demonstrate why SEO has quickly gone from a side job for the IT department to a whole industry, and the future of the internet doesn’t stop with smartphones and tablets.

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Keep Yourself Safe: Social Media Strategies

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It’s expected these days to have one or more social media accounts. People will ask to add you on Facebook or connect on LinkedIn as easily as they’ll ask for your phone number. It’s simple for most people to find you online, too, since your profiles are only a search of your name away. For this reason, it’s essential to use basic social media safety strategies to keep your identity, information, and self safe. [Read more…]

7 Ways to Use Video on Your Blog to Get More Engagement

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Content consumers are living in a world perfectly formulated for them to enjoy. Hundreds of thousands of blogs are creating and sharing content with their audiences on a daily basis, and the consumer can take their pick of which websites to browse regularly.

Ensuring that you make their short list is not always easy, but certain techniques can almost guarantee good results.

With these seven techniques, you’ll see an increase in engagement value in no time. [Read more…]

Should You Build Your Blog on a CMS or a Website Builder?

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Your blog is your business. Any decision you make about your blog requires you to perform extensive research and careful thinking, especially if you are building your blog from scratch.

Therefore, a question begs to be asked: where do you plan on creating your blog?

You have two choices when it comes to approaching this issue: a CMS or a website builder.

Before you proceed with developing a blogging strategy, you need to figure how the platform you will use for your blog. Below are explanations about each platform and factors you need to consider to help you make an informed and well-thought-out decision.

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5 Top Tips on How to Be a Top Game Blogger

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There’s a vast difference between the best and worst blogs, regardless of topic. To help, we’ve recently covered some of the best ways to improve your blog. Taking active measures, such as learning improvement methods, is essential for long-term success. Much of the advice discussed in recent articles applies directly to today’s subject: game blogging.

Writing about games is a multifaceted subject. Writers may focus strictly on reviews or hot industry topics. Others cover both areas and more, providing editorial pieces, too. Whether you are looking to enhance your game blog or start a new one, there is a lot to learn. [Read more…]

Blog Stalkers: Staying Safe Online

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Amassing readers and followers is great – but sometimes the admiration tiptoes over the line from positive to crazy. What starts as a one-sided relationship or professional interaction can turn serious and bring you legal trouble or even physical harm. Being aware of how other bloggers have been stalked and harassed might help you recognize the danger signs as you write your own blog and manage social media accounts. [Read more…]

How Social Media Paid Ads Can Boost Blog Post Promotion

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Some bloggers seem to avoid expenses and rely on organic traffic for their blogs. Yes, it’s achievable, but it’ll probably take you months or even years to finally see the best results you’re aiming for. Even though you follow the best practices and techniques for your blog, there are other options you can take.

Social media paid ads is one of them. Facebook being the most popular, Twitter, Instagram, and Pinterest are among the channels you can use to create advertisements. In this post, you’ll understand more about them and how you can use them to create more awareness and reach more people within your targeted audience which will ultimately bring you, followers.

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