Are You Focused Enough To Freelance? 4 Tips For Bloggers

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Being an independent blogger can be a great job – you can work from wherever you want, design your own business niche, and really hone in on a topic you care about – but none of this makes it an easy job. Unlike in a traditional office where supervisors and coworkers keep you accountable, as a blogger, you need to be focused and self-motivated or you won’t get anything done.

Many people dive into the world of blogging insufficiently prepared to buckle down and do the work sans deadlines, to hustle for jobs, and send out pitches. Others do well for a while but eventually find their focus fading. But you can regain (or learn) the drive and attention it takes to blog. [Read more…]

Getting Known – How To Make Your Blog Into A Brand

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These days, it seems like everyone has a blog. In fact, when you take into account the fact that most students are taught to design one before they finish middle school, it’s safe to say that, indeed, everyone really does have a blog. But when you blog professionally, the key to success is moving your site from being “just a blog” to a full-blown brand. That means becoming recognizable in terms of voice, visuals, and products that keep your readers coming back. [Read more…]

How To Charge Clients For Your Blogging Work

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Blogging has gone beyond the personal level and in recent years, has been embraced by entrepreneurs and even the major companies. For the business folks, having a blog in addition to a website is beneficial to their online presence as it allows them to reach out more to their target audience through updates on their products or services as well as the latest trends in their specific niche.

Companies that don’t have the staff to maintain and write articles for their blogs are now outsourcing to freelancers. Through this method, they avoid the overhead cost and can keep their blogs updated on a regular basis. [Read more…]

The 5 Best Ways to Learn How to Improve Your Blog

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It’s not hard to build a blog, but it is hard to improve a blog and refine it enough to cultivate an audience and make money. You may be able to put together a basic website in a matter of minutes, but you could spend years writing new articles and never see a single blip of increased traffic.

This isn’t a reflection of your personal ability or your potential; you may be a talented writer and an insightful web designer, but if you don’t know how to target an audience, how to build reader loyalty, and how to consistently offer better content over time, you won’t be able to succeed. [Read more…]

What You Need to Know About the Ghost Open Source Blogging Platform

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A number of interesting social media tools for bloggers have emerged in 2017, but let’s not forget the power of a solid blogging platform. Without a reliable foundation for your blog, maximizing online exposure through social media is like putting the cart before the horse.

Starting and running a blog that can grow into a business requires specific tools of the trade. Many of which are completely foreign to new bloggers. You have something to say, but putting those words onto a web page isn’t always intuitive.

One of the newest publishing platforms for bloggers has been four years in the making, but all that research and development won’t cost you a penny. Ghost 1.0 is the latest free platform to give bloggers a WordPress alternative.

What You Need to Know About the Ghost Open Source Blogging Platform Click To Tweet

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How to Build a Sustainable Business Out of Your Blog

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Blogging was once viewed mainly as a nice hobby or creative outlet. Bloggers across niches and interest areas would upload posts and pictures to share with friends and family and, potentially, individuals outside of their circles who shared similar interests. Fast-forward to 2017, however, and blogging has become a bonafide career.

Today the popularity of bloggers like The Blonde Salad and Love Taza have encouraged a new generation of hopeful creatives to put their passions and digital talents on display for the Internet at large. Although many bloggers spanning many niches have amassed large followings that have enabled them to land sponsored deals and opportunities to pay the bills, this is not the scenario that every blogger experiences. For many, blogging is not a full-time job (even if they would like it to be) simply because in today’s saturated blogging environment, it’s difficult to command attention and carve out a unique and loyal following. However, if it is your dream to launch your own blog-driven media conglomeration, don’t lose hope – it is possible! [Read more…]

8 Reasons Your Travel Blog Isn’t Getting Enough Traffic

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Travel blogging seems like a dream come true for those who love both sightseeing and writing. They effectively marry their two passions while taking tax-exempt trips all over the world.

Unfortunately, this isn’t a recipe for instant success. All travel blogs don’t magically get heavy traffic. You’ll spend ample time and money on your blog creation and adventures, but no one but your friends and family seem to care. Why is that the case?

You’re more than likely making a few classic, but detrimental mistakes. Here are some of the reasons your blog is failing. [Read more…]

5 Reasons to Add an E-Commerce Section to Your Blog

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Blogs on their own are a great way to curate a customer base and get people interested in your company. However, once you capture their attention, are you fully monetizing it? If you don’t have an e-commerce section on your site, then the answer is no. You can find plenty of reasons to integrate an e-commerce platform with your blog, such as the five below. [Read more…]

How to Create Your Own Online Community of Bloggers

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Freelancing has its perks: pajamas “all the time”, no water-cooler small talk, no boss breathing down your neck, but it can definitely feel like an isolating gig. Often, while writing or researching, you’ll have questions you wish you could run by a coworker and seek someone’s advice. I’d like to talk about how to create that online community and its importance. I’ll include ideas about reaching out even if you’re on the more introverted side or feel undereducated, the benefits of creating connections, and where to find fellow bloggers.

How to Create Your Own Online Community of Bloggers Click To Tweet

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Social Media Marketing: Paid Ads vs Organic Strategy

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In the world of digital marketing, the debate about whether organic or paid is best rages on. And for good reason, because whether you’re talking about PPC, organic search or paid advertising, they all have benefits to consider.

Much the same can be said in the world of social media marketing. In fact, research shows that 86 percent of marketers now combine paid and organic social media tactics to achieve their goals. But, if resources are tight, the choice between paid and organic social media marketing can be a difficult one to make, although the simple fact that you’re considering both shows you’re on the right track.

In this article, we’re going to frame the argument for both an organic and paid-for social media marketing strategy, giving you the benefits of each to help you make the right decision for you and your business.  [Read more…]