5 Cognitive Biases You Can Use to Boost E-Commerce Conversions

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98 percent.

That’s the number of people who won’t make a purchase upon their first visit to a website, according to research from Episerver.

If you run an e-commerce business, you have to face the reality that the average visitor to your website isn’t ready to buy on his/her first visit, and that so many factors can prevent even those who came with the intent to buy from completing their purchase (research from Baymard shows that almost 70 percent of people carefully study a sales page, decide to buy, and then quit right at the point of purchase).

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5 Effective Ways to Improve Blog Conversion Rate

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Getting leads from your blog takes a lot of work. Converting those leads? Well, that’s a whole different ball game.

Whether you’re trying to rake up more sales or capture more sign-ups for an upcoming webinar or online course, remember one thing:

It’s all about making it easy for your target audience to find the information they’re looking for!

In this article, you’ll learn the secret to improving your blog conversion rate with five easy tips that you can start doing immediately.

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7 Reasons Blogging is Essential for Law Firms

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These days everybody has a blog. So why shouldn’t law firms? It’s becoming more and more common for businesses of every kind to maintain a blog that keeps readers up to date on industry developments, news about the organization, and general knowledge about the field. Maintaining a quality blog has numerous benefits to law firms in particular. We’ve put together just seven to consider.

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Should Your Blog Extend Into Multimedia Forms of Content?

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If you’ve been writing for a blog for a while, you’ll likely consider the ways you can spice things up. It might be because your readership is declining and you want to recover swiftly. It might be so you can expand, and possibly trounce your top competitors once and for all. It might just be because you’ve found yourself in a rut and you’re looking for something different. 

In all these scenarios, the solution could be turning to more diverse types of content. 

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How Small Companies Can Use Big Data

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Big data is characterized by its velocity, its variety and its volume, meaning big data is a lot of data that comes in fast from many sources. While in the past large companies were the only ones with the resources and the money to maintain data infrastructures large enough to exploit the collection and use of this type of information, with today’s technologies, even small businesses can harness a wealth and breadth of information with little expense and little effort. Big data isn’t just for big businesses anymore; take a look at how your small company can capitalize on big data’s potential:

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Hands Up and Step Slowly Away from the Keyboard: Why Good Executives Often Make Bad Bloggers

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By now, most people have seen or at least heard about the TV show “Intervention,” in which family members and friends conspire to lure a troubled loved one into getting essential treatment for a longstanding, life-threatening addiction. Sometimes it works. Sometimes it doesn’t.

Well, today we’re going to hold a different kind of intervention: a virtual one to reach out to the many executives out there populating the modern workplace, and who are good or even great at their jobs, yet make the mistake of assuming that their competence extends into the blog writing space. No, this delusion is (obviously) not life threatening. But it does indeed damage a business’s brand, reputation and in the big picture, the bottom line. That leads to budget cuts and job losses. 

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How to Improve Bad Blog Posts

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While every professional is entitled to their own opinion, some blog posts are just plain bad. They don’t perform well, they don’t attract visitors to your site, and they may be actively hurting your business’s reputation. Most businesses that have been blogging for a while will have at least one post that isn’t living up to its potential. The good news is that blogs are not static pages. Professionals can change, rearrange, alter, edit, and delete blog posts with the click of a button. Here, we’ll provide detailed instructions for enhancing bad blog posts and provide advice for businesses looking to improve their content production: 

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5 Things That Bloggers Use in Their Craft

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Every profession has its own set of basic necessities. Carpenters need woodworking tools. Rocket scientists need to really know how to use numbers. Bloggers need the Internet for a place to publish their brilliant prose.

But, you need much more than that. If you’re just getting started down the road to becoming a successful blogger, make sure that you meet the following requirements.

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