"Efficiency Enhancement"

AI enhances efficiency in professional SEO roles

Technological strides have stirred conversation about artificial intelligence (AI) taking over professional roles. Although there’s worry about job security, AI is mostly about helping rather than replacing human labor. This can be…

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Smaller Trust Influencers
Smaller influencers may drive stronger trust, study suggests

New research challenges the widely-held notion that influencer popularity and large follower counts are key to impactful social media partnerships. The study indicates that social media users often trust endorsements from influencers…

"Misleading Advertising"
Scrutinizing MFA sites for misleading advertising practices

Over the past year, Made for Advertising (MFA) sites have come under scrutiny. Designed primarily for ad purposes, MFA sites often offer inferior, and at times, fraudulent user experiences. This increased focus…

"Humorously Addressed Theft"
Stella Artois humorously addresses glass theft

Belgian beer manufacturer, Stella Artois, recently launched an ad campaign humorously addressing the habit of patrons nicking pub glasses. The ad, titled ‘Missing Chalices,’ showcases drinkers subtly stealing Stella glasses in a…

Trusted Friends Advice
Study finds friends’ advice more trusted than influencers

A recent study published in the Journal of Marketing provides compelling insights into the trust dynamics in consumer purchase decisions. According to the study, people put more trust in advice from friends…