June 16, 2014

Should Bloggers Use Templates? 3 Reasons Why It’s a YES (and 1 Why It’s a NO) + The How-To

Editor’s note: This post was written by Karol K., a freelance blogger and writer. He is also founder of newInternetOrder.com. If you’d like to get in touch, he’s also on Twitter: @carlosinho.

When I first started blogging, I had the impression that it can all be done “in my spare time.” It was an impression that blogging doesn’t take that much effort on a day-to-day basis and that almost anyone can build a career during the afternoon coffee break.

Well, that wasn’t accurate. At all.

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But in my defense, it’s hard to blame me. After all, the web is chock full of blogging advice preaching the part-time-blogging gospel and trying to sell you on yet another e-book on how to pull it off.

Unfortunately, it’s not that simple. read more

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June 12, 2014

Actionable Tips to Keep Your Website Safe and Secure

Your site is not that big that it would attract the attention of hackers, is it? That’s what some people think, and thus they don’t spend all that much time putting measures in place to ensure that their website is safe and secure.

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But surely you’ve heard of that massive DDoS attack on almost 200,000 WordPress sites not so long ago? For all you know, you could have been one of the targets. These days, hackers don’t always target just the big sites. Every website is at risk.

Why is website security important?

IT expert Neeraj Tewari says it clearly: “Many people use their blog to communicate with friends or family, or for work purposes. If your blog is compromised, it puts those critical relationships at risk. Your blog or blog profile may contain important personal or identifying information. If your blog is vulnerable, so is this info.read more

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June 11, 2014

4 Reasons Why In-Image Advertising Converts Better Than Traditional Banner Ads

Pageviews are no longer king when it comes to measuring website and content performance—if they ever truly were a useful metric at all.  More and more advertisers, marketers, and publishers have begun to realize that without actual conversion, views mean very little when it comes to monetizing content.  There may have been a time when the availability of content was less ubiquitous and a certain number of views could be counted on to coincide with conversions—but that ship has, for the most part, sailed. 

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Today, those who are working with content monetization, online sales, and online publishing of all types are aware of the fact that marketing must be done in a careful, calculated manner in order to capture the attention of today’s information inundated consumer base.  This might sound as if it goes without saying, but it needs to be said because so many advertisers are still clinging to traditional display ads, which simply aren’t effective.  Some estimates claim that the average internet user is served 1,700 banner ads on a monthly basis.  How many banner ads do you, the reader, remember seeing over the past month? How many of those brand names do you remember? read more

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June 4, 2014

5 Strong Reasons Your Blog’s Social Media Marketing Campaign is Failing

Practically everyone is using social media today, and for many bloggers and businesses, this medium has proven to be one of the most powerful platforms for spreading ideas, raising awareness, discovering new customers and generating sales. Social media is here to stay as it continues to seamlessly provide a doorway to great content while giving everyone a chance for their voice to be heard.

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The viral potential and reach of social networks is attractive for any marketer, knowing well that the perfectly placed article can lead to a flood of visitors as content is shared instantly and in real time across millions of people. Going viral is the goal. Unfortunately, virality is rare for most and publishing great content that ends up on popular social media news sites isn’t a certain formula for success without any means of it being discovered. read more

May 29, 2014

How to Build Authority to Improve SEO & Gain Readers’ Trust

Authority is an oftentimes confused achievement which many bloggers attribute to raw vanity metrics such as likes, pins, shares and traffic. Although these indicators do often come as a result of authority, one has to dig a bit deeper to understand what’s driving this activity. Whether it’s a lucky placement in search engine result pages or traffic spikes from content that’s popular for a short period of time. The triggers count.

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Authority, in my opinion, relates more to a blogger’s ability to create new ideas that spread throughout the internet, garner a responsive following, regardless of posting frequency or any other variables, command influence within a niche and drive readers to action and perform among the changing tides of search engine, for the long-term. Authority demands respect and value. read more

3 Things You Can Do If You Have Too Much Work

Too much work? Is there such a thing for a freelance blogger/online writer? I think that, if anything, we always want/need more work. I think, though, that we may have the tendency to just want more work whenever the opportunity presents itself even if our plate is already full.

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This is probably due to the fact that the freelance writing life has a high degree of uncertainty. There are good months, but there are lean months. And what we want is to build up a nest egg for when those lean months come. One of the most obvious ways to do that is take on as much work as you can when it’s there; and that’s when the “too much work” scenario comes up. read more

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May 28, 2014

4 Free WordPress Plugins for Improving Your Blog’s Conversion Rate

Conversion rate is a very important metric you need to be analyzing and aiming to improve when building and marketing yourself, content and services through your blog. It is a measure of how effective your content is in getting readers to interact with you and your services, or whatever else it is that you want them to do. Whether it’s a share, email subscribe, purchase or comments. The targets are all up to you. The metric is calculated by dividing the total number of conversions by the number of visitors to your site or specific page.

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Your entire blog’s purpose, reason for being and level of success can be summed up in this single metric. Bearing in mind that your targets and goals are entirely up to you. Another site’s key performance indicators may not be yours. Only you can measure your success. read more

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May 22, 2014

Focusing on Writing About 1 Category May Be the Best Content Strategy for your Blog

In the crazy rush to get fresh new content out to potential readers, many bloggers often find themselves in a very stressful position. Creating unique, hard hitting content is not easy work and depending on the niche you’re targeting, a “shot-gun blast” kind of approach may be killing both you and your blog’s potential.

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Broad niches and categories like online money making ideas, web design, blogging tools or social media marketing are heavy subjects. It’s difficult to be competitive when there’s just so much information already available for consumption. There’s a good chance that whatever you decide to write, has already been covered really well by a major blogger. So how do you stand out from the crowd? And how do you keep true to yourself as a writer and stay on point in niches that seem to be saturated? read more

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May 20, 2014

3 CRM Tools Ideal for Small Business

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Businesses of all sizes are very fortunate these days as they have a wide range of web tools available to them. Some are free while the others require a small investment on a monthly or yearly basis.

Even small businesses can take advantage of the various software applications including the free blogging tools online to help them achieve their goals and sustain the business for the long term. Those that are slowly expanding should recognize their growing needs as well particularly with regards to keeping track of their sales, customers and overall progress. These also require more advanced applications such as the customer relationship management (CRM) tool.

Here are several of them ideal for small business owners.

SalesForce

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The SalesForce CRM app lets users monitor their sales, manage contacts, leads and opportunities. It also has the ability to provide forecasts, analytics and notifications. read more

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From SEO to Copyright Law to Visuals, a Great Blog Requires Much Attention

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Blogging is more than just blurting out your emotions on the Internet. It’s a style of writing that requires honesty, accuracy and a little flamboyance. Be careful, though. Your online audience could either make you a viral sensation or a complete bust almost overnight.

Like any form of writing, there are standards and styles to abide when blogging. If you want your blog to get noticed, you also have to optimize your content to be recognized by Google and other search engines. read more

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