Black and white blog posts aren’t nearly as successful as they used to be. Though blogging is a timeless way to convey information to consumers and garner attention for your website, if you don’t have enough visual interest within that platform, you’ll have a difficult time making them stay. [Read more…]
It has been said that the title is the most important part of the article. And while this is true, even the best content can be hindered by very poor web design standards. There are companies like WSI that work on both sides of this equation, and it’s a holistic understanding like this which helps website and blog owners make the most out of their web traffic. [Read more…]
Editor’s note: This post was written by Rohan, who creates digital master plans at E2M Solutions for companies seeking advanced search marketing services. He also works on mobile UX improvement for startups and sui generis brands at OnlyDesign.org. Hit him up on Google+ for a chat on any of these areas.
We are swimming in a veritable ocean of content on the internet today. Data shows that we create over 211 million pieces of content every minute.
Videos, articles, infographics, images, memes, GIFs – the sheer variety can be mind boggling. From absolute garbage that has been spun and re-spun a million times to pieces that are tearjerkers hands down, the quality of all this content is equally diverse.
So what does it take to stand out in the midst of this unmitigated clutter attack? You’d be tempted to think “quality content.” Well, you’re not wrong there. However, what constitutes quality? What is that secret ingredient X that takes certain pieces viral while others languish in the backrooms of the internet? [Read more…]
While most people may see social media as a way to share their personal activities – what they ate, where they ate, where they’re going on vacation, how they feel, #OOTD, etc. – we can no longer deny that there are other applications of social media.
Of course, there is social media marketing which benefits businesses big and small, but on the “good” side (that is not to say the above are bad), there is the connection between social media and law enforcement. And a growing one, too. [Read more…]
Blogging is more than just a platform to share your thoughts. When in the right hands, blogging can build relationships and establish thought leadership.
These are critical factors when applying blogging to the context of building your business.
As an owner, you want to reach out to your target market so you can encourage them to buy your products or services.
To attract the right audience, you need to write irresistible content. This should compel them to read your blog, if not subscribe to it.
To reach out to your readers in the first place, you need to share your blog and posts to the right online channels.
To further the reach of your posts, you need to perform blogger outreach and off-page SEO tactics. This ensures that your content reaches out to influencers and ranks high on Google.
Putting all things together, blogging follows (but not limited to) this set of tasks:
- Content creation
- Blog amplification
- Social sharing
- Link building
As a freelance blogger, these are necessary to apply on your blogs. The tasks ensure that you blog reaches out to as many people in your target market.
If you are working alone, you will not have enough time to do each one of them on a consistent basis. This is why you have to use different tools that will make it easier for you.
You always hear marketers talking about the need for original content. The problem is pretty much everything has been done before. That leaves you in a difficult position unless you hire one of the professional content creation services that will do it for you. There are still ways to put a new spin on content. Finding the inspiration can prove tricky. [Read more…]
I have a confession.
Sometimes I miss the good old days when you blogged mainly about what you wanted to write about without Google, SEO, SMM, content marketing, etc. hanging over your head like Damocles’ sword.
But then again, if you want to stay on top of your blogging game and rely on it for a living, you do have to think about those factors in addition to the most important thing of all: writing content that readers will find useful.
So, let’s say you’ve got the topic down pat. You know what gets the attention of readers, but have you thought about other factors that can help you become a better blogger? [Read more…]
E-mail marketing is a great way to turn your visitors into subscribers.
If you rely on sales to sustain your business, then you need to run email campaigns on a regular basis.
The best thing about e-mails is that they arrive at the inbox of your subscribers. This way, you do not have to fight for the attention of your target audience.
Upon subscribing to your list, they allow you to send exclusive content to their e-mails. Unless they unsubscribe, they will keep reading whatever you have to send out to them. [Read more…]
An infographic looking at engagement for brands.
There are a lot of factors to take into consideration when choosing a Web host, including reliability, uptime guarantees, support, bandwidth, contract length, price, and more. However, something else you shouldn’t forget to take note of when comparing options on a site like www.Top10BestWebsiteHosting.com, is the server used, and whether or not it helps your site to run quickly.
This question is a vital one for anyone who wants to start or grow a blog in 2015. You may not have realized it, but it’s very important, for multiple reasons, to pay attention to the speed of your site. Read on for the rundown on why a fast loading time on each page of your blog is essential, and some handy tips to help improve your site’s speed today. [Read more…]