How to Maximize Your Freelance Profits Using the Power of Emotion

increase freelance profits

Editor’s note: This post was written by Seb Atkinson, a search marketer at Selesti, a multi-award winning creative digital agency. Seb has helped a range of clients grow their online presence, from start-ups and small businesses to large international corporations. Follow him on Twitter.

Setting prices for your freelance and writing services is a very important part of the sales process, and if done correctly can earn you great profits, or on the other hand leave you little to show for your work. If you’re freelance writing job boards but struggling to close deals at the right price for you and your client, then read on to discover how to improve profitability using the power of emotion. [Read more…]

What to Expect from Hiring Outsourced Content Writers

writer-605764_1280

If you are managing multiple websites and don’t consider yourself a very good writer, then you can’t expect to provide top-notch content in each of your sites. Instead of cramming these tasks into your already busy schedule, the best solution for this problem is to hire outsourced content writers. By having a dedicated writer for each site, you can focus all your efforts on developing your marketing strategy and leveraging your website analytics to improve the performance of your sites.

However, upon outsourcing writers whom you can find from premium content writers (Textbroker), brand storytellers (Skyword), or even from essay writing sites (Bid4papers) comes a new challenge: managing these writers to deliver high-quality work on time. You will experience problems in this regard, especially if this is your first time hiring writers for your websites.

But collaborating with outsourced content writers will never be an obstacle if you only know how to deal with them. It all starts with having the right mindset and set expectations to guide you with handling these writers. Below are tips and advice on the expectations you need to set with your website writers. [Read more…]

3 Easy Ways to Improve Writing Skills

entrepreneur-593377_1280

Are bloggers writers?

Are writers bloggers?

These questions have been raised for as long as I can remember, and it seems that the general consensus is that bloggers don’t have to be excellent writers, and writers aren’t necessarily good bloggers. However, their skills put together make the perfect combination.

That being said, it is our responsibility as bloggers to make an effort to improve writing skills. Not only does that make for more readable posts, but it also increases credibility. Even those who do not have perfect grammar can be rather critical of the work of others.

So how do you improve writing skills? Here are three easy ways to do that. [Read more…]

Explaining The Perfect Website Design to Non-Designers

mockup-654585_1280

The skill of designing a website or blog is something that owners should learn or at least become much more aware of moving forward.

It is understandable that website owners and bloggers are more focused in building content, leaving the responsibility of web design to professionals. But being able to edit elements in your site design using HTML and CSS will give you a better understanding of the role design plays in web development  can impact your site’s performance.

More importantly, learning how to edit your web design will give you better control of your site’s performance, which will help you reach your online goals faster.

If you need a crash course of web design explained in layman’s terms, below is an excellent infographic by Template.net that discusses the different elements involved in the process of developing an appropriate design for your website or blog.

[Read more…]

Clear Skies Ahead – The Shift to Cloud Computing

cloud computing

Editor’s note: This article was written by Christian Abbas, one of the team at Columbus UK, a provider of business telephone systems, mobiles, networking and IT solutions. He enjoys writing about technology, IT and content marketing.

Talk of the imminence of widespread cloud computing was ongoing for several years. As some services took their first steps in this direction, it became clear that the rise of cloud computing was inevitable. Accessing software in this manner provides a plethora of benefits over more dated methods, and the drawback are almost irrelevant.

Services have been making the transition to cloud computing across the board. In today’s fiercely competitive digital world, businesses must stay ahead of the game and a failure to move processes to the cloud will have inevitably negative consequences. [Read more…]

Content Creation Versus Content Sharing

Content-Creation-Sharing-580x2120

We all know what content creation and content sharing mean, don’t we?

Is there a difference?

In the “regular” blogging setting, perhaps there isn’t much of a difference in that content sharing follows content creation. We look for blogging opportunities, or we work for existing clients.

We create blog content and then share that content via different social networks.

content creation versus content sharingSource

When it comes to companies that sell products or services, there may very well be a distinction, hence the idea “content creation versus content sharing”. [Read more…]

How Bloggers Can Help During Times of Tragedy

Nepal_Earthquake_2015_01

On April 25, tragedy struck Nepal as a 7.8-magnitude earthquake destroyed residences and buildings (including the UNESCO Word Heritage sites) in Kathmandu and took the lives of around 5,000 civilians (and counting). The earthquake is the most devastating natural calamity that hit Nepal since the Nepal-Bihar earthquake in 1934.

Relief efforts from all over the world are underway but frustration is boiling in some parts of Nepal who have yet to receive the assistance they badly need.

If you wish to help your Nepali brothers and sisters, below are links to online media outlets pointing to trustworthy organizations collecting donation or the victims of the earthquake:

Before sending out your donation, read this post at NPR first to understand how your donation is received and processed by these organizations.

While these are the steps that you can take in order to lend a helping hand to those in need, the question now remain: what I can do to help as a blogger?

If you are an authoritative blogger with a sizable readership and clout to influence your audience, you can use these to make an effort and increase the assistance to the victims of the earthquakes. Here’s what you can do:

[Read more…]

5 Best Online Interviews About Blogging You Haven’t Read Yet

interview

As a blogger, it is important that you keep abreast of blogging updates so that you are informed of the best practices and tactics that you should incorporate in your strategy.

Aside from dedicating time to read posts about blogging from trustworthy sites, you can also read up on interviews of the best and top bloggers within your niche.

If you have been doing exactly this to improve your craft, then you need to read the ones featured below to give you a better idea on what blogging is and how more it can be for you.

[Read more…]

5 Ways To Transform Your Blogger Outreach

05_circus_acrobats_trapeze-2

Editor’s note: This post was written by Jeff Foster, co-founder and CEO at Tomoson, the influencer marketplace. The platform allows bloggers and social media influencers to get paid for posting sponsored content, and lets businesses connect with targeted, niche audiences.

Over the last couple of decades, the web has completely changed the way we do marketing. We’ve gone from traditional advertising campaigns to a world where influence drives marketing success. If you’re starting out on a digital marketing campaign, it’s vital that you hook up with bloggers who can connect with your audience. Those who get it right reap huge rewards, but it isn’t as easy as it seems – many marketers make a complete mess of blogger outreach. In some ways, marketing to bloggers is nothing new – it’s another twist on word-of-mouth advertising – but reaching out to bloggers requires a very different approach than contacting traditional media outlets. [Read more…]

Don’t Feed The Trolls: How to Stop Haters from Infiltrating Your Blog

forbidden-151988_640

As your blog demands attention, everybody will take heed of your posts. This not only includes your target audience, but also trolls, who by far as the worst kind of people to interact with on your blog. You don’t even have to attract them – if trolls see something they can feast on your blog, they’ll do so without hesitation.

They take part in your blog by offering inane and useless vitriol for the sake of commenting on your posts. While most of your readers will deliver constructive criticism if they disagree with any of your ideas or thoughts, trolls will pounce on you using sweeping generalizations, poor sentence construction, and f-bombs that would make a sailor proud.

The psychology of trolls is traced to the sense of disinhibition they possess at the moment. Because their real identities are hidden behind an ambiguous username, they feel the compulsion to let go of social inhibitions and just unleash their true, inarticulate feelings against a blog.

It’s easy to give in and stoop down to their level especially when trolling comments come in droves. But before doing anything rash, below are some things that you should keep in mind to counter against these pesky online users.

[Read more…]