Dos Equis was the beer of choice for Cinco de Mayo, at least that was the case on Twitter where it racked up the most social media mentions.
Social media management software company Expion examined all brand mentions for top beer brands and found that between April 24 and May 6 the Dos Equis brand was the top mentioned beer product.
The marketing geniuses at the beer manufacturer were helped along by the ‘Dos de Mayo’ campaign which helped it earn 4,746 brand mention. The next closest mexican beer manufacturer was Corono with 464 mentions.
According to Expion CMO Mike Heffring:
“For consistency’s sake, Expion is tracking only @ mentions of each brand, which may be why some of the numbers seem low. We feel that @ mentions are the best representation of users engaging or responding with the brand messages.” read more
“Love checking in and seeing that you’ve passed your record for weeks in a row at the gym? Now we’ve made it easier to share the insights you see after you check in on Twitter, Facebook, and more. Just tap the share button to show off your 30-week gym streak, an awesome special that you unlocked, or a great tip from a friend.”
When a user checks in they are shown how many similar businesses they have checked into recently and now data from their account can be shared with a users social networks. read more
Twitter launched Twitter #Music about a fortnight ago, a new service and app to discover new artists and music through Twitter. The system uses a platform which was acquired last year by Twitter, oWeAreHunted, but has been refined and expanded through integration with Spotify and Rdio, two large music streaming services.
Currently, the system extracts songs from iTunes, Spotify, and Rdio, but other sources will be added in the future. By default, users can only listen to short snippet of songs – 30 seconds – directly from iTunes but for Rdio and Spotify, you will need to use your credentials to log in. Based on the recent acquisition of “We Are Hunted” by Twitter, the system will help us to discover new songs and artists based on custom criteria, including the artists followed by us or our followers. read more
We are huge fans of technology at The Blog Herald and after years of following the top trends in tech we get the importance of understanding the industries we enter.
The team at Potomac College recently examined the most sought after degrees in business and as expected they can all offer something to enterprising up and comers in the connected space.
As anyone who has ever started a new website can tell you there is a degree of entrepreneurship that can’t be understated. From learning about online marketing to building partnerships with other company’s to developing a strategic point of attack for your content or products, understanding how to build a business is an important first step. read more
Who isn’t on Facebook these days? We’re all connected and joined together with pictures, status updates and a whole lot more – and most of us do it without an inkling of the perils that we face on the social media network, day in and day out. Facebook gets a lot of flak for being unsafe for kids, adding to an employer’s woes, and even messing up a relationship or two – and not without reason.
The social media giant has boomed in the last half decade or so, with more than a billion users to its name. The magnitude of the impact it can have on people has not gone unnoticed. The harmful stats are sure to throw anyone for a loop. From Facebook depression to stalkers, from a loss of productivity to slander – the problems that are part and parcel of the social media network are aplenty. read more
There have been a lot of jokes made at Google’s expense when it comes to Google+. While the social network may not have the mass appeal of Facebook, Twitter, and other competitors, it does offer a practical and worthwhile path along the paved road to SEO success.
Have you noticed the number of posts on Google.com that now feature Google Authorship? Every time you see a post with an authors name attached and their picture you are witnessing the start of Google+ SEO magic.
Getting started with Google+ optimization for SEO is simple and surprisingly not time consuming in the least. read more
Spotify has acquired Tunigo, a music platform that is powered by the Spotify API.
Employees from Tunigo will move to Spotify’s offices in Stockhom and New York City.
In the short term the Tunigo app will remain as its own entity within the Spotify eco-system.
The move echoes an industry shift towards stronger music discovery practices. Twitter most recently purchased We Are Hunted in an effort to gain access to the music discovery sector. Tunigo however is more closely related to apps such as Songza and 8tracks. Those apps curate playlists and then suggests lists to users based on genre, theme, and mood.
The company has a staff of 17 people and before the acquisition had raised €2.4 million.
Tunigo was built on the premise that pressing a single button can generate the perfect playlist for music lovers in real-time. read more
The saying “life’s short” couldn’t be more true when it comes to technical troubleshooting. If you’re like me and you spend hours of your day fighting with email, web hosting, remote file hosting, and more.
A few months ago I made the decision to outsource my technical moments and I did so by allowing fully managed services to handle my businesses technical details.
In my path towards freeing myself from technical hiccups I broke up my outsources technical help. read more
If you need to host a quick webinar with your business colleagues, study group at school, or anyone else for that matter, you might want to consider some of the very capable free applications available for general use.
Webinar programs allow users to share screencasts, chat with friends and even connect to customers. While there are numerous business, educational and personal webinar apps in the market, we focus this time on several free yet competent options. read more
Happy birthday to you, happy birthday to you, happy birthday dear modern day internet, happy birthday to you.
Okay, corny I know, but on April 30, 1993 the internet’s daddy Tim Berners-Lee and his employer CERN made available for free the very software that would eventually become what we now refer to as the internet.
In a statement released on the CERN website, the agency on Tuesday said:
“By making the software required to run a web server freely available, along with a basic browser and a library of code, the web was allowed to flourish. read more