April 15, 2015

On-Page Optimization Tips to Complement Your Great Content

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Content isn’t king by itself. As much as the phrase has been thrown out there, there is no denying its truth.

You can’t win your audience and customers without applying certain techniques to bring your great content out in the open. It’s not enough to write and publish the content on your site or blog and expect your target market to find your post from over billions of pages online.

One way to deliver your content straight to your readers is to implement the best search engine optimization practices. By doing so, you increase the chances of your content to rank on top of search results for your chosen target keyword. The higher you rank, the more chances that your audience searching for your keyword will click on your great content.

While we have provided a link to the best SEO practices observed by most website owners and bloggers, below are some of the more obscure but equally important SEO techniques to supplement your content.

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April 9, 2015

Responsive Design for Newbies [Infographic]

responsive design for newbies

With the rise of mobile devices and people using them more and more to go online, the need for web design that works across devices arose. While the term “responsive design” wasn’t coined till May 2010 by Ethan Marcotte, the concept finds its roots in 2004, when Cameron Adams first demonstrated a site layout example that adapts to browser viewport width.

Leaving all that dry historical data behind, let’s look at the basics of responsive design. If you’re already up to your elbows in the concept, then you might want to look at another post of ours: Responsive Webdesign – A Paradigm Shift In The Industry [Infographic]. read more

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April 8, 2015

The Art of Outreach: How to Build Relationships with Fellow Bloggers

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Blogging is a social activity. You’re not sharing your ideas or thoughts to a wall. The sheer act of publishing your post online opens you to opportunities of interacting with your readers and like-minded people. You can then build your relationships with them into something fruitful on a business scale.

That said, outreach skills are lost among bloggers. They are more concerned with launching SEO campaigns, which is not bad in principle. But devoting most of their time to this strategy prevents them from making a connection with their audience and influencers within their industry. Cultivating relationships can lead to more rewarding opportunities in the future.

If you’re not sure where to start with blogger outreach, below is a step-by-step process on how you can do it.

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April 2, 2015

How to Effectively Find Talent on LinkedIn

There is no doubt that LinkedIn has proven its value for employees/workers and companies. Perhaps, unlike Facebook and Twitter, the platform has maintained a more professional reputation – which is what it was all about from the get go anyway.

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Today, more than ever, LinkedIn plays a significant role in how companies recruit employees and how individuals look for jobs. It also serves as a repository of knowledge, as well as a means of gaining exposure for online publishers. read more

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6 Simple Steps to Improve Your Writing Skills

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Editor’s note: This post was written by Kelly Smith, who works at CourseFinder, an Australian online education resource. She also provides career advice for students and job seekers and is passionate about the Australian startup scene.

improve your writing skills

Many bloggers find writing intimidating. Even if their idea for a post is great, its execution might not always be easy. The good news is writing skills can be perfected. It takes lots of motivation, discipline and a willingness to learn, but the results can substantially improve your style and help you create more engaging posts. Here are 6 simple steps to set you on the right track to help you improve your writing skills. read more

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April 1, 2015

Responsive Webdesign – A Paradigm Shift In The Industry [Infographic]

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An infographic looking at how responsive design has changed how we build websites today and affected the web development industry.

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Ways How Photographers Can Get More Clients Using Their Blogs

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Photographers aimlessly trying their hand on blogging to drive more clients to their services is like attempting to take a picture of the green plains during a snowstorm.

In order to become a blogging success, regardless of your profession or field of interest, you will need to establish strong foundations on where your blog will stand on. Whether it’s determining your content strategy or building relationships with your target audience who you can later turn into customers, it is important to approach blogging like you could a scenery or your subject before taking a photo of it.

If your intention for setting up a blog is to gain more clients for your photography services, then you need to understand the importance of establishing yourself as a photography expertise. Once you have your target audience eating by the palm of your hand, you can

Below are tips on how you can accomplish this.

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March 27, 2015

The Art of Creative Blog Writing

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Editor’s note: This post was written by Melinda Osteen, a blogger and an editor who features the latest blogging trends in her articles and intends to share her knowledges with young specialists. She works as a writing expert and an editor at Papersgear writing service.

You put a lot of work in promoting your blog. SEO strategies and marketing techniques are an important part of blog maintenance, but technicalities cannot replace state-of-the-art content. Attracting more traffic to your blog is important, but you need to keep those readers coming back by presenting high-quality creative blog content.

creative blog writing

Since the Internet is flooded with all types of content, it’s difficult to stand out with innovation and creativity. Nevertheless, you can’t fight ideas that keep coming out of nowhere. The following blogging tips will help you maintain your creativity on high levels.  read more

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How an Industry-Specific Writer Can Improve Your Company’s Blogging

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As a business owner, you most likely don’t have time to be writing blogs for your company, even if you would like to. But according to LinkedIn, companies that post blogs 6 to 8 times a month get almost double the leads than companies that post 3 to 5 times a month. Can you afford to be missing out on those leads just because you don’t have the time to personally dedicate to blogging? No!

If you find yourself at this juncture, your best option may be to hire someone to write for your company. However, you can’t just hire anyone—as much as you may like to give your niece studying dentistry a job writing for your auto mechanic shop. No, in order to get the most out of your blogging and content marketing, you need someone who can both write extremely well and who knows about your industry. So what can an industry-specific writer offer your blogging efforts that your niece, or someone like her, can’t? read more

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March 26, 2015

The Best WordPress Plugins for SEO, Social And CRO in 2015

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In spite of WordPress getting some flak in recent times, one can’t deny that the platform is still huge. With more than 74 million web sites using WordPress, it’s only to be expected that developers continue to focus on making plugins for the platform.

This is both good and bad. On the one hand, there is an array of choices that can help make life easier for WordPress users. On the other hand, the plethora of plugins can easily confuse users, especially if you’re new to the game.

That’s why it’s awesome that those who have some knowledge of existing WordPress plugins create resources to share with those who can make use of them. Today, we’re sharing something created by Jamie Spencer: an infographic highlighting the best WordPress plugins for SEO, social, and CRO in 2015. read more

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