Traffic is meaningless if your blog performs poorly regarding reader engagement. It’s comparable to owning a ground floor store in a crowded mall, but failing to convert walk-in visitors into paying customers.
In such a situation, you need to hatch strategies that focus on building the trust and confidence of your target market – on top of relentless promotion strategies that raise brand awareness. This will get your visitors to ask questions, make purchases, or exchange their contact information for future opportunities.
But unlike brick-and-mortar establishments that can make noise in a local community, bloggers and online businesses alike only have their online content to connect with their target audience. To drive up engagement rate, below are a few creative strategies you should consider: