So you have this great idea for a blog, huh? You want to get started TODAY, right? Well, before you just jump into blogging, take a step back and make a strategy, a game plan. If you aren’t sure about how to get started, you could spend a lot of time just spinning your wheels, getting nowhere. [Read more…]
The Islamic State, or ISIS, is often touted in the media as being extremely social media savvy. Their videos, after all, spread like wildfire over the internet and help to radicalize people all over the world, but the hackivist group Anonymous is attempting to take the terrorist group’s online propaganda offline. Anonymous takes on ISIS, but will it work in the long-term?
It’s a worst case scenario for a freelancer. After spending valuable time and energy completing a project to your client’s exact specifications, they drop contact as soon as your invoice hits their desk. Ordinary employees have numerous protections granted to them under the law, but the legal waters are murkier for independent contractors.
If a client doesn’t pay up, what are your options? Here are a few points to consider. [Read more…]
The marketing landscape has changed over the years, and with the explosion of social media, marketing has also taken on a different turn.
Social media influencers are now being “targets” of brands who want to broaden their reach. With influential people endorsing a brand (via sharing, for example), the chances of acquiring new readers, customers, and followers are higher.
Digital searching will drive holiday shopping this year, judging by the National Retail Federation’s latest Holiday Consumer Spending Survey. Consumers plan to do 46 percent of their shopping online, an increase from 44 percent last year, and 21.4 percent of those purchases will be made from a smartphone. Some of the hottest gift items include Star Wars remote-controlled Millennium Falcon Quads, Oster Flip Belgian Waffle Makers, Google’s Nest Cam, the nabi Jr. learning tablet and the Garmin Forerunner 220 smartwatch, according to retailer reports compiled by Flipboard.
What does this mean for bloggers? Keyword content associated with such hot items can result in increased organic traffic and user engagement. You can use seasonal keywords to promote your blog year-round by deploying a few strategic keyword research strategies. [Read more…]
Do you follow Adele on Twitter? If you do, you already know that she doesn’t tweet quite as often as most celebrities — actually, she doesn’t tweet very much at all. Scrolling through her tweets, most of them are just promotional material for her upcoming, super-to-be-awesome album 25. Speaking to the BBC’s Graham Norton, Adele reveals why she doesn’t tweet: drunk tweets.
StumbleUpon is a great example of a startup making its way into mainstream Internet culture. From its humble origins in 2001 to more than 20 million users today, the “serendipitous discovery engine” has more than its fair share of bragging rights.
More than discovering new sites that you find interesting, StumbleUpon has become a venue for bloggers and marketers to attract eyeballs. A single successful stumble can give you a traffic spike that may very well lead to your site crashing. [Read more…]
When you’re a blogger, it’s vital to continually seek ways to expand your reach and engage your audience. The problem is that many of the methods people suggest are tangential to your main area of focus, at best.
In other words, they risk actually drawing users away from your blog, as opposed to pulling them in. One investment you can make actually works without entailing that risk … and that’s an investment in YouTube. [Read more…]
Essena O’Neill, teenage Australian social media personality, has decided to pull the plug on her social media career. For some, this will not seem like that big of a deal, but O’Neill’s online following was substantial, numbering almost half a million followers on Instagram alone.
Over the weekend, one of the stars of Aaron Sorkin’s Steve Jobs film spoke out against what she perceives to be poor parenting in the age of social media. Steve Jobs costar Kate Winslet told The Sunday Times that parents are losing control of their kids to technology. Winslet specifically singles out social media.