New research challenges the widely-held notion that influencer popularity and large follower counts are key to impactful social media partnerships. The study indicates that social media users often trust endorsements from influencers…
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A recent study published in the Journal of Marketing provides compelling insights into the trust dynamics in consumer purchase decisions. According to the study, people put more trust in advice from friends…
In recent years, Made-For-Advertising (MFA) sites have experienced significant engagement and growth despite criticism for subpar experiences and deceptive practices. These platforms achieve their outcomes through traffic-driving content, thereby attracting a diverse…
In Scottsdale, Arizona, a significant partnership has been announced between PR and marketing agency, Amendola Communications, and a healthcare tech firm specializing in advanced remote diagnostic and monitoring solutions for hospitals. The…
The Social Media & Digital Awards 2024 has recently revealed its exciting list of nominees, featuring top performers in digital communication and creative workers whose stories have made a significant impact. The…
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Bridgewater College in Virginia is holding an art thesis exhibition from April 22 to May 3, 2021. The show features final-year art and digital media art students and will be displayed in…
Sable&Hawkes have teamed up with Pick Digital to upgrade the Granta Veterinary Specialists’ (GVS) web presence. The new website not only brings a new look but is also a testament to GVS’s…
Bridgewater College is set to host a senior art thesis exhibition, displaying the four years’ worth of efforts from over a dozen of their art and digital media art students. This event,…
Google representative John Mueller recently addressed concerns about the impact of shared IP addresses and server hosting on SEO and website ranking. He clarified that Google’s system can differentiate shared IP addresses…
The SEO scene in 2024 is actively evolving, largely due to the influence of Semantic Google Entity (SGE) on Search Engine Result Pages (SERPs). This has led businesses to rethink their SEO…