March 1, 2015
2014 was a prolific and interesting year for digital marketers, with social media hits reached unprecedented heights. From selfies (and group selfies) going viral to campaigns like the #IceBucketChallenge and #BringBackOurGirls, and of course the #Bendgate hullabaloo – there were a lot of examples which marketers can learn from.
Looking back and analyzing the big events in social media last year, we can see some trends that will be big this year.
If you’re looking to make a splash in 2015, here are some essential social media trends for brands. read more
Tags: Social Media
February 27, 2015
Writing an excellent, informative article or blog post is a critical building block in getting the eyeballs that you want, whatever your ultimate goal may be – selling your services or products, for example.
But no one can ignore the role that content marketing plays. Without this activity, the chances of your wonderful content reaching as wide an audience as possible are nil.
Enter social media.
Twitter, Facebook, Google Plus, Instagram, Pinterest..the usual suspects.
In order to maximize your content marketing efforts, you want to do what you can to make your social media posts as attractive and attention-grabbing as possible. read more
Tags: Content marketing, images, Social Media
February 25, 2015
For bloggers, ads are a godsend. These help bloggers earn from the diligence and hard work they put in every post they craft and publish.
For users, ads suck. They disrupt the viewing experience and provide little value to the content they visited to read.
As a blogger, you need to reconcile both schools of thought to build a financially sustainable blog without pissing off your readers.
As far as making money with your blog is concerned, we’ve discussed how to monetize your personal blog and how to use contextual ad networks to make money.
But is there such a way to earn from your blog without relying on ads?
A quick look at sites like CopyBlogger and The Daily Dish would show you that it is possible. Both don’t boast ads but generate enough profit to provide their target audiences with business solutions and irresistible content.
If you want to take the ad-less route and keep the cool factor of your blog intact, here’s what you need to do:
Tags: ebook, ecourse, mailing list, make money with your blog, membership
February 24, 2015
All year we’ve been relying on the experts in the SEO industry to help us analyze Google news and figure out how to optimize our websites, get creative, and stay ahead of the curve. Let’s face it, 2014 wasn’t the easiest year when it came to SEO changes and moving forward in the online marketing industry, so researching different SEO articles and topics was probably a daily routine for most.
Below are some of the top SEO gurus we saw step up in 2014 and should keep an eye on as we continue into the New Year. read more
Tags: Internet Influencers, SEO
Steve Jobs famously said, “You can’t just ask customers what they want and then try to give that to them.” When it comes to envisioning new products, he might have been right — customers don’t always know what they want until you show it to them. However, marketing is different. It’s about building relationships. If you expect a relationship to succeed, you have to listen to what the other person wants.
As a marketer, you can model potential customer buying paths, but guess what? Your customers may or may not comply with them. Perhaps it’s time to stop modeling and start asking them what they want. They just might end up doing your marketing for you. read more
February 22, 2015
For businesses, customer engagement should be the focus of every marketing initiative. Whether it’s a simple billboard or a highly-targeted Facebook advertisement, the goal is to engage with customers and build a relationship that results in a sale or conversion. Regardless of your product/service quality, brand name, or brand logo, you will still need specialized tools to help facilitate customer engagement. And while there are hundreds – even thousands – of different options available, two currently stand above the rest. read more
Tags: Social Media
February 21, 2015
Certain industries find blogging more advantageous than others; and while blogging isn’t for everyone, it can definitely be valuable for every IT specialist. Take a look at some of the following reasons and you’ll likely agree. read more
Tags: Blogging, IT
February 20, 2015
Dr. Mehmet Oz, host of “The Dr. Oz Show,” just been skewered by the U.S. Senate Subcommittee on Consumer Protection for promoting bogus weight loss supplements. He’d also been ridiculed on HBO’s “Last Week Tonight With John Oliver” in a segment that received over 5.4 million YouTube views. Even worse, every social media marketer had seen the #AskJenny debacle, in which former “The View” host Jenny McCarthy had been mocked for her quacky medical views. To connect with the audience, Dr. Oz’s social media team scheduled a Twitter Q&A with the hashtag #OzsInbox. It didn’t go well. In fact, it became one of Twitter’s most epic fails.
When they’re done well, scheduled at the right time, and handled by an experienced social marketing team, Twitter Q&As can be great for a brand. When they’re handled poorly or scheduled at the wrong time, they turn into public relations disasters. Twitter Q&As aren’t a great way to rebuild positive feelings around a struggling brand. If your organization is facing one of these scenarios, you should skip the Twitter chat. read more
Tags: fails, Marketing, Q &A, Twitter
February 19, 2015
Google Chrome is arguably the best browser in existence today. If you use Chrome as your main browser, then you’re probably reliant on several extensions. Without them, your workflow would probably be disrupted. I know that this is the case for me.
In spite of the fact that I already have essential extensions, I do realize that there are always new ones to discover. But how do you discover new Chrome extensions that will actually make your life easier? read more
Tags: Browser Extensions, Google Chrome
These days, there are tons of blogs for almost any topic you can think of. What sets one blog apart from another is how connects with the intended audience.
Did you know that adding video to your blog can make that connection much more effective?
Consider the fact that in a recent report put out by Video Statistics: The Marketer’s Summary 2014, 93% of marketers use video for online marketing, sales, or communication. They also report that in December 2013, Americans watched 52.4 billion online videos. People are drawn to video, and when done right, video can set your blog apart, increase traffic, boost SEO and create loyal viewers. read more
Tags: Video Tips