October 29, 2014
When referring to an effective email campaign, we’re not talking about the amount of people who opt in to your list but how many of them actively engage with your messages. It’s important that you have subscribers who open your email messages because this will increase your returning visitors and conversions equaling profits. Imagine if your average open rate is 20%, this means 70% of your subscribers are not viewing your email messages. You’re essentially losing 70% potential profits that could have been generated through your subscribers. Over the years, higher open rates have been the subject of numerous case studies, and the results have been astonishing.
Let’s look at the 5 most important factors which will increase your open rate.
It’s been proven that emails with a personal touch increase open rates. Much of the success of personalized emails has to do with the psychological aspect which involves “special” treatment that has impacted the way we interact in society. It builds a level of comfort with the recipient, which translates to increased engagement with follow-up messages.
Going forward, always send your email messages including the first & last name of the recipient. You may want to add a short question after the person’s name ,as we are programmed to respond to questions more consciously than anything else.
Tags: email marketing, email open rates, email subscribers
Editor’s note: This post was written by Natalie Lehrer, a senior contributor for CloudWedge. In her spare time, Natalie enjoys exploring all things cloud and is a music enthusiast. Follow Natalie’s daily posts on Google Plus, Twitter @Cloudwedge, or on Facebook.
Blogging is this generation’s soapbox, and with the advances in technology, there is the possibility for anyone to have access to a global audience of millions of readers. The reasons for blogging are extremely diverse and has even been the subject of research studies across the world. Generally, reasons fall within the following loose categories: creativity, expertise, business or as a form of virtual therapy. For some, blogging is a fun and creative process where they can share their passions, inspire or have a platform for their thoughts and feelings. Some expert’s blog to educate or to establish their expertise and knowledge, possibly to showcase their portfolio in the hopes of finding a better job or develop a following. Some do so to engage in debates and converse with a global audience. There are a number of bloggers that do so in the hopes of marketing or selling a product or even themselves. Some do it for the ability to talk anonymously, others for the fame.
Whether you are blogging to make a difference or just to be heard, you want your content read. You hope to reach a larger audience that those immediately around you and for people to hear what you have to say. So what happens if you actually make it? read more
Tags: blogging tools, web hosting
October 27, 2014
Social media is changing the way we promote content and generate traffic to our websites. It’s a great way to create buzz online with people who are relevant to your niche. Social media networks have allowed bloggers to increase user engagement on their blogs which is important when trying to accomplish a specific goal like email opt ins, conversions, increase traffic, etc.
However, many people don’t utilize social media as a tool in growing their blog because they fail to make use of it the right way. If you don’t know how to create a converting social media campaign, you’ll lose out on enormous growth potential, and your blog will become stagnant. read more
Tags: increase traffic, Social Media, Social Media Tips
While public relations has been officially considered as a profession only since the latter half of the 20th Century, the activity has been in existence for ages – dating back to the ancient times. Since then, public relations has evolved, thanks to the variety of channels which can be used to capture the attention of the public.
A major element in public relations is the press release. As the name suggests, press releases are meant to make an announcement to the media. Press releases can focus on various subjects. read more
Tags: how to write press release, press release
October 24, 2014
The average social media user may not face any issues with regard to crime. Trolling, sure. That’s what the Internet is for, right? Crime directly related to social media is not that common, though. Or is it?
In recent times, however, studies have shown that there is a correlation between crime and social media. As early as 2012, the BBC reported that alleged crimes related to Twitter and Facebook have increased eight-fold in four years!
To be fair, the findings of various studies are not always negative. But when it does go wrong, it can get shocking. read more
Tags: Crime, Cyber-Bullying, cybercrime, Social Media
This is a great year for content marketing as more bloggers and brands begin to truly understand its value as well as the quality and creativity required to make it work and engage and entertain audiences. Major brands like Chipotle and Microsoft are raising the bar for what passes as marketing and branded content while bloggers like Pat Flynn and Neil Patel also prove the real meaning of quality content and responsive community management. While “content marketing” may seem to be a new concept to many, it has actually been around for more than a decade. Certainly the most basic form of content marketing began as merely blogging and anyone a decade ago with a consistent flow of content stood a chance of making it big. However, now with the barrier to entry practically eliminated, almost anyone with an internet connection can start pushing content for the world to consume; on the basis of fun or for profit.
With this explosion of volume in content being both produced and promoted, the web has gotten very noisy and average content for the most part is being ignored. Bloggers and other content producers will need to step their game up, recognizing and employing what’s proven to work along with a little tenacity to push the limits and status quo and try something new. read more
Tags: Content marketing, Mobile-friendly content
October 21, 2014
Editor’s note: This post was written by Steve Aedy, a freelance blogger and a content writer at FreshEssays – company that helps with writing and editing issues. Steve is addicted to literature and essay writing, he also likes to craft useful blog posts. You can contact him on G+.
When faced with the task of writing an essay, a blog post, a novel or a story, even the most experienced writer can become overwhelmed with the process of organizing their thoughts into prose. An outline can be a writer’s greatest tool for structuring ideas and arguments, and the better the outline, the easier and more fruitful the writing process.
There are many benefits to writing a good outline. Here are some of them. read more
Tags: blog writing tips
October 18, 2014
2014 is nearing its close. As we prepare to enter the final quarter of the year, it’s time to reflect on your company’s current standing. With an honest self-assessment, you can enter 2015 strongly with the right plans for improvement.
Every business has unique needs, strengths, and weaknesses — all of which you must assess as the year comes to a close. Here are five essential elements that offer benefits to almost any organization.
1. Improve in-store purchasing with POS software
Most businesses today have an e-commerce presence. Many e-commerce stores began as a mere supplement to their physical stores, but in today’s commercial arena, e-commerce is developing an ever greater share of the market.
Physical stores are falling behind. While this obviously means greater profits online, no one should make the mistake of neglecting the opportunity to modernize their brick-and-mortar store(s). read more
Tags: active blog, invest in SEO, new business strategies, Social Media, tactics for your business
October 17, 2014
So you have an eCommerce site. You have great products to sell, and you know how to run a business. There are many factors to consider, and you’ve got them all covered.
One thing that many eCommerce business owners are concerned with are payment options. This aspect of online stores can be problematic because of the very nature of the business: online shopping has to be able to offer customers different ways of paying for their purchases. Otherwise, your online store might lose business. read more
Tags: credit cards, eCommerce, payment processors
October 16, 2014
Firstly, I know the headline seems counterproductive but there’s great truth to fact that many of us have been fighting for success with the wrong attitude and game plan. There’s tons of literature online regarding visualizing your objectives and end goals and always keeping a positive attitude about whatever it is we hope to achieve. Negativity destroys dreams and every negative thought we entertain from within ourselves and the people around us, subtracts something from our progress. We’ve got to stay focused and keep the dream in sight, whether it’s acquiring that million dollar mansion, launching the next Facebook or building a high earning and insanely popular blog. While positive thinking and maintaining an optimistic attitude to whatever we’re doing has great merit, there’s a vital set of instructions missing from the practical application of goal setting and achievement.
Though many through being positive and focused have indeed achieved massive goals, there is an even greater number of us who are still struggling and will continue to struggle until we change our game plan. Blogger burnout, depression, hopelessness and frustration can be a thing of the past if we change our attitude towards the small steps we must take on our journey to success. Indeed, the cliche, “it’s not winning that counts, it’s the journey” will have more meaning to you after reading and executing this. read more