In the ever-expanding world of branded content, catering to what your audience wants has never been more important. Space is crowded everywhere you look: Social feeds are flooded with links (and tricky algorithms to boot), influencers are accepting more and more partnerships, and a proliferation of blog content means you better be the best resource for anything you are putting online.
Being a top blogger is no easy task. After all, thought leaders and tastemakers aren’t born overnight; it takes time, persistence, and a heavy dosage of motivation in order to achieve that status and following. While we might think of getting more shares on our blog like a scientific process, there’s a lot of common mistakes people overlook in building their audience. [Read more…]
Today’s marketing world is a competitive one. With new trends, techniques and innovative software popping up every year, sometimes every week, it can be hard to keep pace with evolving technology to keep a business current and relevant.
Many companies start out strong with various marketing strategies that show promise, but over time they fizzle out or fall flat. Evidence shows that email marketing is still one of the most effective channels today. The key is to adapt the email campaign to the customer and increase audience engagement. Big name companies are finding huge success in reaching their target audience by utilizing social media data with techniques such as personalization, automation and dynamic content. [Read more…]
Shopping online can be a nerve-wracking experience these days. Even when you shop with major retailers, the little voice in your head asks whether it’s safe to give out your credit card number. Between hackers stealing passwords and other data breaches, hackers breaking into routers to spy on Wi-Fi networks, and the threat of ransomware, sometimes it just seems safer to forgo the convenience of online shopping and use cash at a brick-and-mortar store.
As an online small-business owner, then, it’s especially important for you to establish trust with your customers and assure them that it is safe to share their personal and payment information with you. As consumers become more savvy about cybersecurity, they will be looking for telltale signs that your business takes security seriously, and if they don’t find them, will most likely take their business elsewhere. Take the time to review your site for these important security reassurances, and make changes where necessary. [Read more…]
As a blogger and/or website owner, it’s your job to make sure that you’re always learning and keeping up with industry trends. Blogs can be major game-changers for businesses of all sizes. They provide a foundation for SEO and also establish leadership in certain areas.
One of the best ways to launch a successful blog is by following the example of industry leaders and corporate giants who have built their reputations by being great at what they do. More often than not, they’ve cultivated a decent-sized audience based on the valuable content they provide. [Read more…]
With the average attention span of readers’ down to eight seconds (shorter than that of a goldfish), it’s no wonder the listicle’s easily digestible morsels of information have taken over as the preferred news format for many. You know the ilk: “7 Ways You’ll Know He’s The One,” or “21 Reasons to Try Poke Now.”
The argument on both sides of the listicle issue is fierce. The New York Times, for example, came to the listicle’s defense, after noticing the format achieved more organic traffic and clicks on one of its articles.
Here’s an excerpt: “Aaron Carroll’s ‘simple rules for healthy eating.’ It attracted a big audience, and it did so largely organically, through social media. It was smart and, yes, nuanced. People read it, found it useful and shared it with others. To put it bluntly, it was a better, more useful piece than it would have been as a 1,000-word essay or news article. Human beings often think in terms of lists, and there is nothing wrong with that.” [Read more…]
Infographics have been a hot marketing strategy for the past few years because of their ability to represent information in a concise, powerful way. As far as visual representations go, though, are there other communication strategies that work equally well? After all, as with any trend, infographics could go out of style at any time. The blogger who innovates on visual marketing is the one who’ll steal the scene.
Exploring Your Options
One reason bloggers have become so dependent on infographics might be that their ubiquity has created a situation in which marketers think infographics are the only option for visual content. This couldn’t be further from the case. Similar to infographics, yet unique in their purposes, are such forms as charts and digital posters. [Read more…]
Digital marketing has experienced a steady growth over time, but 2016 proved a landmark for this industry – it marked the year when digital marketing spending finally surpassed more traditional marketing approaches, including television. No wonder the field has attracted so many young digital marketers of late!
However, any industry veteran would have been able to vouch for the benefits of digital marketing. Audiences are now consuming more content than ever, making digital marketing a trackable, metrics-driven method to make sure that ad spend is performing properly and at full efficiency. [Read more…]
Traffic is meaningless if your blog performs poorly regarding reader engagement. It’s comparable to owning a ground floor store in a crowded mall, but failing to convert walk-in visitors into paying customers.
In such a situation, you need to hatch strategies that focus on building the trust and confidence of your target market – on top of relentless promotion strategies that raise brand awareness. This will get your visitors to ask questions, make purchases, or exchange their contact information for future opportunities.
But unlike brick-and-mortar establishments that can make noise in a local community, bloggers and online businesses alike only have their online content to connect with their target audience. To drive up engagement rate, below are a few creative strategies you should consider:
Hiring a great staff can be a daunting task for any small business owner, but attracting a reliable talent pool is key to your business’ success. That is especially true when it comes to hiring tech support. [Read more…]