November 27, 2014

7 Effective Ways to Grow Your Email List

List Building

It seems that just a few years ago, people were claiming that email was dead. There was a huge shift towards social media and everyone was talking about how to get more followers.

As it stands today though, your email list is likely to be a lot more engaged than your social media following.

Facebook is making it increasingly more difficult for people to see your posts and Twitter is getting just as noisy too. Recent stats suggest that each tweet you send may be seen by less than 3% of your followers. Compare that to a typical email open rate between 15% – 30% according to MailChimp stats. I’ve experienced even higher.

As you can see,  email is alive and well, and building an email list is one of the most powerful things you can do for your business.

In this article, I’m going to share 7 effective ways to do just that. read more

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Buzzsumo for Blogging: How to Find Awesome Content Opportunities

As a blogger, you’re always challenged to post new content frequently. That leads to another challenge: coming up with new topics that will interest your readers and, in turn, be shared. There’s now an amazing freemium tool that can make this task easier than ever before and it’s called BuzzSumo.

buzzsumo-main

What Is BuzzSumo?

At its simplest, BuzzSumo is a way to see what kind of content is shared the most, while learning about the key influencers in the industry you write about. When BuzzSumo pulls this information and aggregates it for you, you’ll then be able to view how many shares a piece of content has received across all the major social media sites. Since the goal of any of your posts might be to go viral, this is a great tool to use to see what people are reading and sharing. Plus, it can serve to inspire you in a variety of ways too. read more

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November 26, 2014

Is Paid Social Media Advertising Really Worth It?

Whether you love it or hate it, social media really is a revolutionary way to connect with an audience, convey a message, or stay in touch with friends. That said, it didn’t take very long before social’s popularity led invariably to the trend of social media advertising. The first wave came with company pages and profiles, which then evolved into the paid, campaign-based platforms we have today. Though all trends point to “Yes, invest more” when it comes to these social media advertising campaigns, the question of whether they’re worth your budget still stands.

Facebook's paid social media advertising platform.

To click or not to click?

This week, we break it down to see if it’s really worth it in the end. read more

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How to Make a Website That Search Engines Will Love

How to Make a Website That Search Engines Will Love

 

When learning how to make a website, you also need to understand the need for your site to be SEO-friendly. What this means is that you not only make your site easier to be found on search engines, but also make it more convenient to be viewed by visitors. Below are ways on how you can create a site built for search engine dominance.

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November 24, 2014

A Review of this Year’s Newest Social Networks

Another year’s nearly in the books and a slew of new social networks are working to catch our attention in their respective app stores. Whether you’re looking to make new friends or find another avenue to share an opinion or tell a great story, 2014 had something for everybody. Here are a few of the budding social networks you may want to give more than a passing swipe.

SUPER

SUPER is a new take on well-known features of social networks.

The latest brainchild of Twitter co-creator Biz Stone, SUPER is a funky social networking app that brings its own style to sharing life’s moments. The function of the app is actually very simple–just snap a picture, choose the appropriate ALL-CAPPED caption, write some text, add a filter, and send. The app itself is praised for its superior, yet simple design, and it carries with it a certain self-awareness to the social space. read more

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November 19, 2014

The Biggest Social Media Game Changers for 2015

As 2014 starts winding down, it’s important to look forward and capitalize on the latest trends coming down the social media pipeline. For marketers and bloggers alike, social media networks can be a veritable springboard for great products, services, and ideas. In case you missed it, here’s a list of the biggest social media stories that are going to make a splash in 2015.

1. Wearables

Wearable technologies will have an affect on social media in 2015.
Image courtesy of Giuseppe Costantino. Used in conjunction with Creative Commons Attribution 4.0 License.

As if we couldn’t get more attached to our smartphones, the increasing popularity of wearable technology now allows us to stay connected all hours of the day. From Google Glass to Android Wear and the Apple Watch, these ultra-portable smart devices afford new ways to post, share, and check in seamlessly.

How might this affect the social media savvy? Most important, these devices bring a new sense of immediacy to social media. With sharing that’s even more instantaneous, more visually-driven content will be critically important. As devices become smaller and more integrated “in the moment,” you can forget reaching your audience with pages upon pages of text. read more

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November 18, 2014

Should You Go After Scrapers or Just Don’t Bother?

Wall repair

Content scrapers refer to marketers who try to pass off existing content as their own on their site. If you have a blog where you publish high-quality posts at a consistent basis for years, there’s a great chance that somebody is scraping your content.

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November 17, 2014

5 Important Social Media Metrics You Aren’t Measuring

Social media can be a harsh terrain to navigate. Whether for businesses or freelancers, the social media landscape is often fraught with uncertainty and only one unfortunate constant…change. The best way to understand where to start or where to go next is through consistent measurement. No, the number of “likes” or favorites is not useful, nor are they any indication that you’re “doing” social right.

In an attempt to shed some light on the subject and steer individuals and businesses back on a path toward meaningful social media marketing, here’s a list of 5 social media metrics that are actually worth measuring.

  1. Resolution Rate

It’s a pretty well-known rule that if you have an idea on the Internet, there’s at least one person who will criticize it. Businesses on social media know this feeling all too well, as miscommunication among staff and outright faux pas have received intense backlash from followers. Anticipating these types of interactions and developing processes to resolve them quickly is a great step toward a more successful social media presence. Enter Resolution Rate: the ratio of inquiries that were resolved to all other inquiries. This social media metric allows you to ensure you’ve got a grip on the two-way street that is social media interaction. read more

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November 12, 2014

Engage Visitors on Your Blog Before Turning to Social Media

Filed as Blog Tips with 1 comment

Editor’s note: This post was written by Dustin Greene, a tech writer based out of North Carolina. He graduated from Caldwell Community College and Technical Institute in Hudson and spends most of his free time golfing… weather permitting. You can follow him on Google+.

A blog is an essential piece of the content marketing arsenal for any business. 57% of companies with a blog have acquired a customer from their blog. Your blog visitors come to your weblog, read your opinions and insights, and if you’re lucky they will share or comment on them before leaving.

engage blog visitors

Source: Desi Mendosa

Often, this accurately portrays the depth of onsite blogger-visitor engagement. Most bloggers will turn to social media as a means of gauging their blog visitors. But there are more strategic ways which provide a representative view of readership in order to better understand visitors’ habits and preferences and overall engagement.

Audry Larocque, the CEO of iPerceptions, was quoted on Market Watch last month stating “online communities need to measure more than unique visitors per month, conversions and goal completion to understand how to grow their audience.” Understanding your audience is critical to growing and further engaging with them as a marketer or a blogger. read more

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November 11, 2014

Need Inspiration? See How These 5 Blog Post Ideas can Rocket Launch Your Traffic In a Hurry!

Need Inspiration? See How These 5 Blog Post Ideas can Rocket Launch Your Traffic In a Hurry!

A rocket launch is a sight to behold, but it won’t be possible without the many parts that seamlessly function together to push the entire weight of the rocket up in the air, past the earth’s atmosphere, leaving a cloud of smoke in its path. However, this event that only lasts seconds from start to finish takes months of intense preparation to ensure that the parts are working properly for a successful launch.

The same thing can be said of blog traffic. The concepts behind getting more visitors to your blog sound simple in principle, which is to use different online marketing tactics on top of writing great blog posts. Nonetheless, the rewards of increased readership is a thing of beauty, which is why you have to plow through the complicated and time-consuming process to get it right.

There are lots of parts involved in increasing blog traffic, all of which start with the writing of a blog post. Writing well-produced content is the foundation on which accumulating lots of visitors to your blog is based on.

To help you find inspiration for blog posts ideas, here are five to get you started.

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